SPECIO is a strategic brand and marketing studio bridging the gap between insight and impact.

We help founder-led businesses and creative partners connect the dots between human insight and commercial growth, turning understanding into direction that moves the needle.

Let’s get started by checking in with where you’re at right now ↘

Get Your Growth Diagnostic

A free assessment that gets the conversation going and takes less than 5 minutes.

* At SPECIO, we believe:

When growth feels stuck, the truth usually lives in your audience wants, needs, and believes. We help you listen differently and act with sharper empathy to create a highly engaged and profitable base.

Your customer holds the answer.

The smartest plan fails if it lives in a deck no one reads. We make strategy usable, whether that means creating it with your team’s size & resources in mind or leading a collaborative team to get it done.

Strategy only works in action.

When you know what truly matters, every decision gets easier and every effort starts to compound. We’ll cut through the noise, clarify your priorities, and channel your energy where it creates the most impact.

Focus creates freedom to grow.

START WITH THE GROWTH DIAGNOSTIC

(It’s free & the essential first step in working together before going all in.)

Hey, I’m Nicole Noble, founder & principle at Specio. I have spent nearly two decades helping consumer brands, solopreneurs, and creative service providers in the USA, UK & beyond find their voice, refine their strategy, and build stronger relationships with their customers.

My approach balances data, human understanding, and audience reality, and I always tell people that marketing is simply an exercise in having empathy for your customer, and it’s about applying the tactics you choose to truth rather than theory.

I’ve done a lot of things in the marketing and business world, but here’s the highlight reel:

  • Laid the foundations for a boostrapped lifestyle business that now earns multiple 8-figures in annual revenue

  • Led digital innovation that helped a multi-site fitness studio survive the pandemic and ultimately double its growth

  • Brought a wellness brand into profitability with a hyper-personalized marketing & comms strategy

  • Helped a femtech app raise $1m+ in pre-seed funding

What’s next? Well, I’d like to meet you for starters. If you’re interested in working together, reach out on nicole@specioagency.com or complete our quick growth assessment to give me an idea as to where you stand.

ABOUT SPECIO

Some of the brands I’ve worked with:

Audits
VIP Days
Special Projects
Advisory
Retainers
Internal Workshops

Ways of working:

  • "As a business owner, it’s easy to get caught up in day-to-day operations, making it difficult to see the bigger picture. Nicole provided exactly the clarity I needed. She has a deep understanding of customer personas and delivered a thorough, data-backed strategy on what to focus on moving forward. Her strategic insights and dedication make her an invaluable asset."

    Vana Chupp, Founder & CEO, Vana Chupp Studio

  • "Nicole played a huge part in the development and growth of the business from its nascent to more established times. She handled the fast paced, hands-on environment with charm and ease – to her everything was possible. Nicole’s natural flair for all things brand and digital is rare, and her work ethic is second to none."

    Georgie Coleridge Cole, Founder & CEO, SheerLuxe, Luxe&Co, BLUSH Talent MGMT

  • "Nicole is an exceptional marketer who combines creativity and strategic thinking to deliver impactful results. She's brilliant at aligning teams, ensuring everyone is on the same page to drive projects forward seamlessly. If you want someone who not only has great ideas but also knows how to make them happen, Nicole is your person."

    Matilda Lucy, Growth Strategist & writer of Broken Growth

  • "Nicole is an absolute joy to work with. A digital and marketing expert with so much knowledge and passion – she's the kind of person who's able to make everything look and sound easy. Incredibly reliable, committed and hard working with a wonderfully positive attitude. I'd jump at the opportunity to work with Nicole again."

    Mark Brennan, CMO, Psycle London

  • "Nicole is a talented marketer who brings a huge amount of positive energy and tenacity to every project. She delivers incisive strategic thinking and complex programmes of work with ease. It was an absolute pleasure to work with Nicole at Daye where she fitted in quickly with the team. I'd 100% recommend working with her."

    Caroline Copsey, Fractional Marketing Director, ex-Daye, Dyson & Elvie